Why Do Lower Scored Sites Outrank Mine?

What Does the WooRank Score Measure?

WooRank’s Reviews and Projects look at a website to evaluate it based on:

  • Accessibility: Can search engines and humans visit your site and properly load your pages?
  • Readability: How easily can search engines properly interpret the content on your pages, the context surrounding and its relevance to a particular topic?
  • Quality: Does your website provide a good user experience for human visitors?

A site’s score is a snapshot summary of how accessible, readable and user-friendly a website or particular web page is, represented on a 100-point scale (or with a letter grade if it’s an internal page Review).

The WooRank score is a way of measuring how ready a website is to start a marketing campaign to promote your website. It’s also a way to measure how well one website is set up compared to others.

How a Lower Scored Page Can Outrank a Higher Scored Page

One reason a page with a lower WooRank score can outrank a higher scored site is that, as mentioned above, the WooRank score is a measure of potential. Even if your website has a very high WooRank score (in the 80s or 90s), it doesn’t necessarily mean a particular page is ready to rank today.  

So a page that has a lower score but has undergone a very successful campaign can outrank a site with a higher score that is just getting started.

Secondly, you can’t use the WooRank score (or any third-party metric for that matter) to predict a page’s ranking for any given query for 3 reasons:

  • Google rank sites in a black box. We know many factors they use but not all.
  • Exactly how much weight Google gives to each factor changes based on the individual query. For one query, backlinks might be the most important factor. For a second query, Google might rely more on H1 content.
  • Relevance to an individual query and user’s search intent has a big impact on Google rankings. Since the WooRank score evaluates a page’s accessibility, readability and quality, it cannot be tied directly to rankings.

When you find a website with a lower WooRank score outranking your page, you can take the following steps:

  • Check the specific pages that are ranking using an internal page review. It might be that your competitor has a higher scored page.
  • Do some competitor analysis on the other page. What text do they have in their titles and H1 tags? Conduct a link audit to see if their links are significantly better than yours.

Does Google Use the WooRank Score for Rankings?

We receive a lot of questions and comments from people asking if Google uses the WooRank score as a ranking signal. Google does not use the WooRank score as part of its ranking algorithms in any way. It doesn’t use any third-party metrics (domain authority, domain rank, domain score, trust flow, etc.) provided by digital marketing tools to influence its rankings.

The WooRank score is, instead, intended for website owners and marketers to evaluate a page’s accessibility, readability and user-friendliness so they can gauge its findability at a glance.

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