You’ll probably see your site’s SEO Score fluctuate while your Free Review, Review or Advanced Review is loading. This is because SEO Scores are generated dynamically based on the website data available. So as we crawl your site and load more data, your score will change. This is totally normal.
Your SEO Score changing despite the fact you didn’t make any on-page changes is a sign that either something off-page changed (links and/or citations) or that we were unable to access part of your site.
When you site data becomes available, your SEO Score will go back up.
If it’s an issue with link quality, we suggest you check out our guide to building quality links.