3xx Redirects

This section identifies pages that return a 3xx redirect codes, and any issues with redirects that could be impacting usability and SEO.

Redirects are useful and necessary when you move or delete a page to maintain that page’s ranking signals. However, using or implementing redirects incorrectly will have a negative effect on your SEO. Redirect loops, where two pages redirect users to each other; broken redirects that send users to nonexistent pages; and redirect chains, where one page redirects to second page that redirects to a third, all negatively impact user experience and SEO.

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